I worked with UI designer Aaron Johnson at Ratio to produce this brief promotional video for the Books I Love iOS app.
Since the comps were designed in Fireworks using clipping masks (not truely transparent elements), prepping the assets to achieve the "knockout" effect was tricky. I ended up spending almost as much time isolating the assets in Fireworks as I did animating them in After Effects.
Another challenge was determining the ideal approach to show the sentence generator at work - in the middle segment of the video. I first tried a couple of options that used whole blocks of text and either faded or "typed" the words onscreen. Later I decided the simpler method of showing each single adjective being added into the mix was more effective.
