Ratio Logo Motion Study

Updated Ratio Branding
Role: Motion Design

After Cypress and Ratio merged, Jackson Willits worked with Executive Creative Director Roy Matich on a new logo and branding guidelines for Ratio.

Jackson hooked me up with his Illustrator files and after a bit of file prep (mostly grouping different bits into layers), I brought them into After Effects to play around with the logo and branding collateral.
Towards the end of the video I have some quick intro and outro moves with the logo & mark. I also dropped in a quick attempt at re-branding our old Cypress Xbox promo video.